Foursquare Soars With 15Million Users: Peaking Too Soon?

Foursquare has grown its userbase almost thrice of what it was last year. It includes users from U.S as well as other parts of the globe. Foursquare announced these numbers blatantly and has proved the high rate acceleration of geo-social companies especially startups despite several stumbling blocks. 2011 has seen a humongous growth in this scene.

However, while Foursquare is in the win-win situation, it is a bad time for Gowalla. Grapevine has it that Gowalla will put its shutters down ever since Facebook’s talent-based acquisition recently.

With the growing trends of geo-social phenonmenon on the web, Facebook places and Foursquare has seen more check-ins and smartphones have added to this triumph. Other players in the same domain will also raise its flags such as Loopt, Scvngr and MyTown (in U.S). This shows that the web is slowly removing the physical boundaries and people are definitely loving these geo-social based applications.

The game becomes interesting with the fact that almost 350 million Facebook users are on board with Facebook Places and almost 20 million users use the smartphone pallication to check in. Foursquare and its other competitors however with a smaller user base is still yet to rule this mobile sphere. The comScore data says that there is a huge smartphone market base of 90 million users in U.S which is yet to exp-lore Foursquare and other similar geo-social applications on their mobiles.

This time too, Facebook Places reigns and Foursquare will have to put up yet another fight to outshine these numbers. If not they might be defunct just like the way Gowalla is.

Facebook on the other hand goes on increasing its strength with the Gowalla acquisition and now have their engineers on board in Palo Alto, CA. Facebook’s PR exclaimed, “We’re excited to confirm that Gowalla co-founders Josh Williams and Scott Raymond…we realized that we share many of the same goals: building great products that reach millions of people, making a big impact quickly“.

A hindsight of early reports also revealed that in India Foursquare is the 1771st most sought after social networking platform. The interesting part is that almost 3.4% of Foursquare users in India drive a revenue of 3.8% of the page views.

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