Google Targets Plans To Take On Amazon: In Talks With Major Retailers

Amazon, the online shopping eco system created by Jeff Bezos, has changed the way the world shops. Other companies have copied its model around the world, Indian examples being Flipkart, Letsbuy and Infibeam. Now Internet behemoth Google Inc. has decided it wants a sizable share of the E-Commerce pie.

One feature of Amazon which many appreciates and is one of their USP’s is Amazon Prime. In this customers who opt for the service by paying $79/year get priority deliveries. They receive their goods within 1 or 2 days.  According to WSJ, Google wants to counter Amazon Prime and give customers their goods within 24 hours. Having same day delivery is a huge convenience boost and would be likely to cause a lot of people to shop from them, especially if they don’t want to pay a large fixed amount per year like in Amazon Prime.

Google wants to charge people a smaller amount for same day delivery to make it more affordable. They are said to be in talks with Gap, Macy’s and Officemax, amongst other retail giants. According to a Macy’s representative, “Google approached us with the idea, but we haven’t made any decisions.”

With Google overseeing the shipping procedure, it may persuade customers to give a service other than Amazon a try. Rumour has it that they will undergo trials in San Francisco before deciding on a larger scale rollout.

What do you think? Can Google give Amazon a real fight or are they dipping their fingers into too many pies? Do let us know in the comments below.

One Response to “Google Targets Plans To Take On Amazon: In Talks With Major Retailers”

  1. March 22, 2012 at 3:02 pm #

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