Taking a cue from their rivals, Loop Mobile has launched a dial-an-auto service for Mumbai. Just like Dial-A-Cab, commuters who are interested in getting an auto at their doorstep, can call on 9664010101 or visit Rickshawale.com for online bookings. The model is subscription based with Auto-rickshaw owners have to pay monthly subscription of Rs. 999 in-order to benefit from the call-center providing them customers nearby their location using GPS technology.
Despite being the second-most preferred option (after BEST Buses) for commuting in Mumbai, the ubiquitous autos of Mumbai have always earned a bad reputation for themselves.
Branded dial-an-auto businesses offers the benefits of call-center support and low-cost tracking technology that bring down operating costs, while boosting revenue through the use of on-board multi-media, including advertising screens. All this tends to eliminate the urge to over-charge customers either by tampering with the meters or by refusing to turn the meter ON.
With over 25 Lakh Rickshaws plying on the Mumbai Streets, the “Jidhar Bolega, Udhar Chalega” attitude that the Rickshawale Team have adopted offers the much needed relief to Mumbaikars.
Lets hope it garners a great following!