iStream Gets US$ 5Mn And Will Stream Indian Content Across The Globe

Indians across the globe will soon be able to view Indian Television content online thanks to iStream. iStream.com is a portal of A2 Media Pvt Ltd, which has just received US$ 5Mn in funding from Private equity firm SAIF Partners. iStream is a proprietary platform developed for streaming content across multiple genres like news, TV shows and movies.

As part of the deal, SAIF Partners’ India head Ravi C Adusumalli and VP Mukul Singhal will join the Board of Directors of A2 Media. The board also has ex-Yahoo MD George Zacharias.

The fund received is to be channeled to make its product available across mobile phones, set-top boxes, gaming consoles and connected / smart TVs. The firm has hired (poached?) people from Google, Yahoo!, Akamai and Verizon to fructify its device-focused strategy. The company is already conjuring up an App for the iOS devices which is estimated to be launched next month.

Currently, iStream has already started broadcasting news videos across all major Indian languages. These are available both live and on-demand. The TV and movies sections will be launched by December this year. Founder & CEO Mr. Ramachandran shared in a statement  “Our goal is to help Indians around the globe discover and enjoy their favorite programs, at their convenience, on multiple devices and that, too, in multiple Indian languages.”

The statement went on to elaborate that “Online video streaming is among the fastest-growing segments in the digital media space with the likes of Netflix and Hulu dominating advanced markets like the USA”. Currently Netflix has halted its expansion & Hulu is certainly not available outside the US.

Founded in 2007, iStream developed by initially offering content on MSN India, Daily Motion, Sify & others. The content that was showcased was Colors and MTV India; both of which belong to Viacom 18. As others have recently done, iStream has already made friends with YouTube & has proven to be one of its strongest allies with its videos being watched  over 1 Billion times.

This opens up another avenue for Indians everywhere to catch their favorite serials anywhere & anytime. 

Do you think it will be a success? Share your thoughts with us. 

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