Monster.com Targets Students With Monster College. A Boon For Companies?

After invading the Social Networking circuit, Monster has launched another initiative into India’s Campus Placement Market. Called as Monster College, this is an integrated placement platform, which is aimed at seamlessly connecting colleges, students and companies.

Under this noble initiative, Monster will work with educational institutes across the country to help companies make campus recruitment’s possible right from the comfort of their offices.

Sanjay Modi, Managing Director, had this to say,”With Monster College, our goal is to convert the art of campus hiring into a science. There is a war of talent and this concept will help companies in saving costs and time. It also eliminates the concept of day zero or day one on college campuses.”

The response is great; over 2,400 colleges and 180,000 students across India have registered. Mr. Modi further revealed,”The concept of this integration arose out of  Mumbai-based IT company Syntel’s recruiting drive in 2010. Syntel was attempting to reach the most qualified graduates at all AICTE-approved institutions across India, irrespective of geography or reputation. The product born out of necessity was, Syntellect, a pan-India hiring initiative to create a positive national impact by extending job opportunities to graduates at every accredited college and university across the country. Syntel partnered with Monster India to develop the database of colleges, and the back-end infrastructure needed to support the 2010 Syntellect program. This partnership led to the creation of Monster College.”

With over 3,000 Engineering colleges & 40% campus recruitment, Monster.com’s 20,000 strong employer’s database will surely have a vast talent-pool, literally at  their finger-tips!

However, Monster.com also have a secondary agenda, it wishes to provide this database to its channel partners including training and placement officers (TPOs). Is Naukri.com listening ?

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