Nokia Fights Back: Windows Phone And Asha Series To Win Back The Market

Nokia is one company almost everyone can relate to. At one point, almost all of us have had a Nokia device. Their Symbian operating system ruled the roost for almost a decade and their entry level devices were found in households all over the world. However, as with any company, things began to stagnate and they began losing market share and more importantly, mind share to competitors. In the lower range too they lost their price advantage to local and chinese brands.

In February this year, newly appointed CEO Stephen Elop famously announced their plans for a comeback with their Windows Phone range of devices. Now, nine months later, at Nokia Word in UK, they did just that.

Two Windows Phone 7 devices were launched by Nokia: the Nokia Lumia 710 and Lumia 800. Both running the latest Windows Phone Mango OS, with Nokia Exclusive apps like Nokia Drive and Nokia music.

The Lumia 710 is a mid range device. Sporting a 3.7 inch screen and made of plastics with attractive colors, this seems to be targetted at the youth. While its price in India isn’t announced, it should be between 15 and 25 thousand rupees.

The Lumia 800 on the other hand, is their high range device. Made of premium metals and a hardware cousin of the Nokia N9, this device should be between 25 and 30 thousand rupees.

Both devices should be reaching Indian shores before the end of 2011. Nokia has a huge marketing campaign planned to introduce Windows Phone to the Indian public.

On the other hand, Nokia also launched the Asha lineup. This is a range of devices targetted mainly at emerging markets like India. They will be available at a cheap price point and boast of features like a music player, internet enabled and long battery life. They see these doing really well in India.

“Our target share should always be more than half of the total market…I think we would be able to get there in 2012 by focusing on great innovative products, great delivery and experience at retail points, services and content integration,” Vice-President and Managing Director  of Nokia India, D Shivakumar said.

What do you think of Nokia’s plans? Will this put a dent in the market share of competitors? Should Android be afraid? Do let us know in the comments below.

2 Responses to “Nokia Fights Back: Windows Phone And Asha Series To Win Back The Market”

  1. October 29, 2011 at 1:00 am #

    I thought Nokia would kill it when it comes to pricing of WP7 handsets. However acc to initial PTI reports it seems the 800 is for 29-30k.
    Killer would have been a 15k/25k phone lineup. At least for India.

  2. October 29, 2011 at 11:49 am #

    Windows phone is definitely better than Nokia…

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