IIT JEE And AIEEE Preparation On Tata Docomo With Tutor On Mobile

With a view to now enable IIT JEE & AIEEE aspirant’s further hone their skills, Tata Docomo has tied-up with Chennai based Education Support Services Company EdServ to Offer “Tutor on Mobile” (TOM) service.

 Tutor on Mobile, launched recently in July, in partnership with VoiceTap, is a combination of Videos, text, images, live interactions and pod-casts on the smart phone offers students access educational information at their fingertips. For IIT JEE / AIEEE, Test Preparation Courses are being offered. The subscription is charged at a mere Rs. 30 per month & the videos will be charged at Rs. 5 / Video for AIEEE & Rs. 10 for IIT JEE. All of the above educational content was previously available on EdServ’s online portal www.lampsglow.com.

 S. Giridharan, Chairman and CEO, EdServ was quite optimistic about this new offering & said, “With increasing adoption of Mobile Smart Phones in the country, we believe moving our educational content on the mobile will help students learn on the move, making it truly anytime anywhere learning. With an attractive pricing package, we are confident that the IIT JEE and AIEEE aspirants will find the Tutor on Mobile service a valuable tool in their preparation for the examination.”

Students who wish to subscribe to Tutor on Mobile (TOM) currently available exclusively on Tata Docomo, can do so by sending a SMS ‘TOM’ to 5333300 (Toll free). The first month subscription charges have been waived off as an introductory offer & later will be charged as above.

 This market of “students” still remains a niche but with over 5 Lakh Plus students appearing for just 10,000 seats in IIT JEE & over 90,000 for AIEEE, it is certainly a step in the right direction. From business point of view, Tata Docomo seems inclined to create further avenues for Data Consumption.

 This is inline with recent offerings like, endless music, online gaming, latest news, health awareness & other location based services etc.

 Since 3G penetration & adoption is still crawling, will this innovative step, help in generating additional revenue?

 Author: Alap Naik Desai

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