Welcoming Carlton D’Silva,Creative Director At Hungama Digital Media Entertainment As A Speaker At WATSummit 2012

“Search for Creative Brilliance in Digital Media” is one of the topics up for panel discussion this year at WATSummit. This is one of the most anticipated sessions because it will enlighten and fuel some of the most brilliant creative thoughts and ideas in the digital space. And therefore, it gives us great pleasure in introducing Carlton D’Silva as one of the speaker for this discussion.

Carlton D’Silva

Creative Director at Hungama | Veteran – Digital Media | Visionary | Mentor 

We ask him his reasons for participating in WATSummit 2012.

Three reasons why should delegates look forward to meet you at the summit:

1. Surprise! Surprise! Surprise!

Three kinds of delegates you’re interested in meeting during the summit:

1. Brand Managers
2. Creative Strategist & Anyone passionate about the space

 What in your view is the “Dawn of Digital Age”?

It was only a matter of time before we would all have digital touch our lives in one way or the other. With the digital infrastructure rapidly getting better, India will take a leap into the next phase of the digital age. We will see our use of digital move from just online and mobile into white goods, automobiles and retail. Every advertising communication will leverage this increasing digital eco-space by adding a digital component in it to engage its consumers and have a two way communication with them. Applications will be created to help consumers make their lives a lot easier across devices.

The Brands that ride this early wave of change will be the ones to benefit the most as we all know what the first mover advantage can have in the digital space. Social Media has made the world a smaller place. Finding long lost friends and making new ones has never been easier. The ability to sync your social space with your devices will keep you constantly connected socially and professionally. Desktops, Mobiles and now Tablets. Devices are changing the way we view content and give advertisers multiple mediums to market their brands to focused consumers.

All this makes me believe that this is the space to be in and we should be really privileged to be right in the middle of it.