Netcore Solutions Pvt. Ltd has bought back mobile marketing services provider – Ravience.
It was Netcore’s former executive Mr. Veerchand Bothra who was the brains behind the incorporation of Ravience back in 2008.
With this acquisition, Netcore hopes to expand its offerings into the multi-modal mobile marketing business. Netcore is into local languages & mass messaging to over 2000 Indian companies. Rajesh Jain – the founder of Netcore also owns a Venture Capital (VC) fund house – Emergic Venture Capital.
Ravience is involved in helping brands engage with their customers using its multi-modal response management suite ‘Responage‘ which integrates various forms & stages of digital campaigns like: Mobile Web, PC Web, SMS, Email and Voice. This suite also allows rapid creation of mobile websites which are compatible across handsets, visitor analytics and validation of responses.
Adding his views about the acquisition, Netcore CEO Girish Nair said “Ravience will help expand Netcore’s offerings beyond SMS, Voice and Email. Responage also helps the fast creation of websites and follows it up with campaign management and also keep track of visitor management. That’s where the market is going.”. Ravience has created mobile websites for brands like Ford.
Looks like Netcore is focused on providing a one-window solution to its customers which include some political parties as well!
The question here is, with people opting for Do Not Call Lists, & TRAI making MNP a possibility & further curtailing the amount (to max 100 / day) of SMSes that can be sent, how successful will these mobile marketing techniques be?
Author: Alap Naik Desai