Latest news says that Yahoo’s organic search results are scheduled for transition to Microsoft Bing for the Indian market by mid-September, 2011. Recent statistics have shown some interesting happenings in the search engine world. In March 2011 – Bing surpasses Yahoo! as second most popular search engine worldwide and in month of August 2011 – Yahoo, Bing Beat Google in Search Success Rate.
With competitors like Yahoo and Bing, Google always has its hands full in trying to improve not only search results but also appropriate companies to acquire, and they have done well in both.
News from rival camp, especially Yahoo, has a tendency of not being that upbeat. Two days back Yahoo made news for terminating CEO Carol Bartz.
She had been instrumental in bringing about the collaboration deal with Microsoft Bing to fruition. Agreements of the deal are in practice now and Yahoo data has been powering Bing web master tools for a small time now.
Back in August 2010, Yahoo! announced the transition of its US search results property to Microsoft Bing and a year later reports of success over
Google appeared. Are we to expect a similar result in the subcontinent too?
By: Sahil Siddiqui
