Google has been using offline media like newspapers, TV and billboards to promote its web browser Chrome amongst Indian audiences.
To make people realize that almost all of their daily activities on PCs can be easily done through a browser (or as Google would like to say, a Chromebook) they had launched the ‘web is what you make of it‘ campaign with the famous ‘Dear Sophie’ ad. Although the ad was aired in the US in early May, it made its first appearance on Indian television on June 19th according to alootechie. The ad was about how a father used Google services like Gmail, YouTube and Picasa to capture moments of his daughter’s childhood and presented it to her later in her life.
Google has come out with a second ad in the same series titled ‘Archana’s Kitchen‘ which is based on an Indian woman Archana who used blogger and YouTube to take forward her childhood passion of cooking and developed a loyal fanbase which later got her a deal to write a book and start a catering service. Unlike Google’s Dear Sophie ad which showed a father uploading personal data like pictures and videos onto Google’s servers this ad focuses more on how any person can use the web to do something big. Watch the ad embedded below and also visit http://www.archanaskitchen.com.
This is an ad specifically targeted to Indian audiences, and continues Google’s campaign of pushing Indian customers and companies to adopt Chrome as their web browser. Even though the ad is on GoogleIndia’s YouTube channel it has yet to find a place on the official Google India blog.
Chromebooks are yet to arrive in India, but with these TV ads Google is familiarizing Indians with the idea of living on the cloud.
Have you seen the ad on TV? What did you think of it? Tell us