Affle one of the strategic mobile media has entered into a partnership with eBuddy which happens to be a mobile messaging company.
Now Affle will have exclusive access to sell eBuddy’s mobile inventory in India. Affle’s advertisers will now run their campaigns on eBuddy to touch Indian youth. eBuddy has been reported to have almost 2 million in India as it gives chat freaks a single interface to chat across all major IM networks. Affle is also reported to pull out 50 million users across the planet.
Rogier Van Den Heuvel, Chief Commercial Officer, eBuddy, said, “eBuddy is a great product and has seen great acceptance and traction for a market like India. It is important for us to have the right solutions and partners to grow our business in India and we are glad to have associated with Affle, who is a clear leader in the mobile advertising market in India.”
In the past, Affle had also launched an interesting mobile magazine called ‘Dressing Room‘ which featured interesting insights of the cricket dressing room. With the growing usage of mobile phones, the service was assumed to gain lot of attention as it shared contents of cricket and cricketers. Affle also introduced their version of smartphone messenger Pinch, an app with location based services , emotions, pictures, push notification, etc.
With this deal, Affle has now become a big player in the mobile advertising arena. Affle will have a premium advertising plan to start creative campaigns on eBuddy. Some of the sought after brands such as Coca Cola, PepsiCo, Hindustan Unilever, Samsung, etc. have already run successful campaigns on E-buddy in India. This coming together of Affle and eBuddy is another great leap in the social networking as well as Mobile Internet/3G service domain.