Social Media India Statistics – 45 Million Indians On Social Media By 2012

by | posted: May 11, 2011 4 comments

Social Media in India is growing by leaps and bounds but till date there was no definitive research that tracked this growth. But now The Nielsen Company conducted in collaboration with AbsolutData a report on social media in India.

The findings of the report are as follows:

  • 30 million Indians who are online consumers are members of social networking sites
  • 20 million of these spend time on social networking sites daily
  • Indians spend more time on social media than they do checking personal email
  • Over the next six months 45,000 online Indians intend to join social networking sites each day
  • 1/4th of online Indians were able to recall brands using social media
  • Having a social media presence connotes ‘innovation’ ‘customer friendliness’ and a sense of ‘cool’
  • Nearly 40 million Indians are using online reviews to inform purchase decisions
  • 67 percent of Indians who are on the web use online reviews to help them make purchases
  • 60 percent Indians who are social media users are open to being approached by brands

Now the big statistic -> Social Media in India is growing at 100 percent and is likely to touch 45 million users by 2012

Its clear that social media is going to be a growth driver for digital media and marketing in India. Currently there are no numbers as to how big this industry actually is but as per my discussions with Industry folks most peg it close to 10% of digital media spends right now which would mean about 100 crore in size. This is definitely going to grow by multiples in the days ahead.

What is your take on social media? Is it a bubble or will it grow?


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Rajiv Dingra

Rajiv is a prolific blogger who has over 1000 blog posts to his credit at WATBlog. The Founder & CEO of WATMedia our parent company and the Chief Blogger at WATBlog, he has been the driving force of the WAT Evolution. Rajiv does some excellent analysis of the digital media industry in India and often brings out deep insights with his inimitable style of interviewing. Just mail rajiv|at|watblog|dot|com and it will reach him..

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4 Responses to “Social Media India Statistics – 45 Million Indians On Social Media By 2012”

  1. Reply
    Shabbir Akhtar
    May 11, 2011 at 11:51 am #

    Social Media in India would definitely grow further but, according to me, the growth of mobile internet would be an important factor which would be decide the percentage of this growth…

  2. Reply
    Himanshu Bhalla
    July 21, 2011 at 2:22 am #

    The stats are pretty extensive but it would be great if we can get to know the respondent profiles as well.

  3. Reply
    Atul
    July 30, 2011 at 11:31 pm #

    How valid is above data? Can you give references for above data?

  4. Reply
    Snigdha
    August 10, 2011 at 8:58 pm #

    Very informative. Can you tell me where you got this data from? I’d like to use it for my dissertation.

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