Games2win.com the online gaming portal that competes with the likes of Reliance ADAG funded Zapak.com has raised a series B round of funding to the tune of 6 million $. This funding is backed by earlier investors Clearstone Ventures and SVB capital. Games2in last raised a funding round in 2007 which was to the tune of 2007. Games2win since then has tried and lured an international audience by launching several services like Inviziads and Chimpoo to further their gaming ambitions.
We had written an article in the past on how Games2win attracts a large global audience for its dress up games and most of this audience is teens and tweens. Infact in 2009 it was part of the top 20 gaming sites in the world purely because of its international traffic. What baffles us though is the quote and reason given by Rajan Mehra in his statement on the funding.
Rajan Mehra of Clearstone Venture Partners who has joined the board of Games2win said, ‘We’re really excited by the Gaming opportunity in India and the momentum built by Games2Win in the development and distribution of games that are globally competitive. We believe they are well positioned to break-out and become the #1 player in the Indian casual and social gaming space as this category hits hyper-growth’.
The reason the above quote is surprising is Games2win has never been a leader in the ‘Indian’ gaming space. It has got most of its traffic from outside India. A look at alexa statisitics here
In our view Games2win is no where close to being a leader in the Indian gaming space. But yes it has caught the imagination of teens who like to play dress up games the world over right from Tunisia to Thailand. Inorder to lead in India Games2win will have to pump in the current 6 million dollars in the most intelligent way possible. In our view it wont be easy given the breadth of marketshare Zapak has gained till date.