Last week, when we wrote about the various offers/promotions from telcos for the Cricket World Cup, we noted there was nothing substantial from Airtel’s side. Just yesterday, they announced a set of Cricket related services for their subscribers that included SMS, MMS, Video Alerts, Talk2Me with cricketers and experts, games and applications.
They also announced an ‘Airtel Cricket Contest’ in which participants could test their cricket knowledge and also stood to win prizes. Another promotion links the Shahrukh Khan hosted Zor ka Jhatka to cricket. Airtel customers can call on 53030 and wish the Cricket Team. 11 of these messages will be etched on Cricket Bats and given to the team.
To opt for these Cricket related services you’ll have to dial 543210 and the company expects to add more cricket themed services during the course of the world cup. You can find out about the Text and MMS updates here – which include options for either WAP updates or commentary. There are others like ExpertOpinion – which lets you Talk and Listen to experts Live. Cricket Fever – a social networking portal for Cricket. Airtel’s App Central reportedly has around 30 Cricket related Apps Live Scores, News, Schedule, Statistics etc. mCampus – a WAP zone for cricket. Manokamna – Subscribers can send wishes to players which will make a TV appearance as well.
Uninor too launched a service called ‘Cricket Unlimited’ which includes Live Match Coverage, Opinion Polls, Cricket Tunes, Rankings, Schedules and Cricket trivia. It is a voice based application and costs either Rs.3 per match day or Rs.30 for an entire month. Subscribers need to dial 52255 (toll free) to request for this service.