Honestly, I can’t say I’m surprised by this. NM Incite’s analysis has revealed that Team India has eaten a lion’s share of the conversation on Social Media about the world cup. NM Incite, is a Nielsen/McKinsey company that uses social media intelligence to help companies capitalize on the insights available from user generated content and activity on the Internet.
Sachin Tendulkar is the most discussed player – again not surprising at all. Among captains – Shahid Afridi has edged out the likes of Mahendra Singh Dhoni and Ricky Ponting. Power hitter Yusuf Pathan finds himself in the 5 most globally discussed players. Ahead of the three captains mentioned above.
Of the nature of conversations, NM Incite said that predictions drove most of the chatter. Apart from this selection decisions and players to watch out for were also discussed. For eg. Rohit Sharma’s exclusion from the Indian Squad was found surprising by many.
Surprisingly, Bangladesh garnered more conversation than the likes of Sri Lanka and South Africa. And since this analysis was done on the build up to the world cup, you can’t put it down the fixtures. Though, the fact that they were playing India probably had plenty to do with it. I’d be interested in the ‘sentiment’ analysis too.
Twitter was the weapon of choice and Farshad Family, MD – Media, India, The Nielsen Company indicated that this could lead to a trend where people who are on-the-go would no longer depend on TVs to stay updated with the score. He also pointed out to the fact that current events are heavily reflected on social media.
Now that the tournament has begun, it will also be interesting to see an analysis of how the story unfolded on Social Media after the World Cup.
Which team/player do you think would be on top then? Let us know!