Idea Cellular Launching An Online App Store Powered By Ericsson

Well, just 2 days ago we wrote about BSNL’s App Store. Now, there is news of Idea’s online app store being powered by Ericsson. It will be based on Ericssons eStore solution (see sample here). They also plan to ‘support the developer community’.

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Ambrish Jain, Director, Operations, Idea Cellular, said “The application store will offer a rich mobile experience through a combination of both web and mobile platforms. We are delighted to partner with Ericsson to develop the platform on the latest technology and content that will bring the best and relevant experience in mobile entertainment and information for over 84 million Idea subscribers in India. The store will also offer 3G applications when we launch our 3G services.”

Gowton Achaibar, Head of Region India, Ericsson, said “Through our eStore solution and the model for Software as a Service, Ericsson brings together telecom operators, application developers and consumers. Allowing our Business Operations team to manage all relations and contracts and taking advantage of our existing partnerships with content aggregators and application developers, Idea is gaining a great business opportunity in the mobile application market.”

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The App Store is expected to have around 30,000 apps spread across paid and free categories. According to Ericsson ConsumerLab report “India Country Study 2010”, Indians’ cell phone usage is not restricted to voice and SMS. Data consumption is on the rise.

Idea already has a cross platform mobile application – Idea Mobstore.

Does every telecom service provider need to have its own ‘App Store’? What do you think?

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