When it rains, it pours. Just a few hours ago we wrote about Disney XD shows coming to Apalya’s platform. Now UTV Indiagames and Zenga TV have announced that they are entering a long term strategic association for mobile video services.
They said that as part of the agreement the two will partner to deploy live and archived TV/video content which will include formats ranging from TV shows, movies, short films, music videos etc. The content will also be available across all mobile operators in India. UTVIndiagames plans to use Zenga TV’s platform in order to stream TV and On-Demand-Video content. Zenga launched its mobile TV service with IPL 2009.
Samir Bangara, Chief Operating Officer, UTV Indiagames said that “With a planned focus to optimize on the growing demand for video content, we have associated with one of the leading players in the country today. UTV Indiagames’ strong content and established relationships with network operators and Zenga’s high quality video streaming service will make this a significant service offering that we believe will be compelling for users”.
Shabir Momin, CEO Zenga Media Pvt Ltd. said, “It is indeed a great partnership, looking at growth in this space as well as the increasing number of next generation network and handsets coming into play today. With UTV Indiagames bringing in a strong presence across operators and Zenga TV’s unique capability to deliver high quality video streaming on low and high networks over different screen sizes, gives this service, an edge over the others. This joint effort of bringing quality streaming through operators will be seen as a big leap in end user experience and set a new benchmark for innovative services”.
Again, emphasis is on the promise of 3G, and for now things are unclear on that front. At least in the short term. But lets look at the glass as half full, the great thing about all these content partnerships being announced is that the consumer will benefit with more choice and competition – hopefully!