Nestoria, a vertical search engine for property has revealed in a blog post that its India website – http://www.nestoria.in/ – has gone live. Nestoria is owned by Lokku Limited, a privately funded London based team that works with partners across EU, Australia, Brazil and now India. The Indian edition of the website was soft launched in December but officially went live some hours ago.
On its website Lokku says that it builds vertical search engines for classifieds. And that’s exactly the model that Nestoria operates with. It works with local property portals and in India it has partnered with 99acres, Makaan and iProperty for now. The company says that it hopes to add more partners in the months to come. It even took a dig at Google for retiring its Property search on Google Maps.
During 2010, Nestoria expanded into 4 new countries. And to dispel any false notions people might have about them, it clearly specifies that it is not – a real estate agent, a financial services company, a software company, a valuer. It is ‘a pure search engine just for real estate’.
The interface is fairly simple. Apart from what is visible in the image, a user can also specify a price range, min no. of bedrooms and bathrooms, and type (house or flat?). The search results too are displayed in a simple manner. The left has links to the various properties it has found, while the right depicts them on a map. At this stage, a user can toggle the minimum number of the bedrooms, price range using the sliders or even refine results by presence of a balcony, basement, garage, garden etc. Specify whether the property should have a lift, parking, portico, security, type of flooring etc. Clicking through on any of the links will take you to the site on which the property is listed.
It even has an ‘Information About …….’ section that seeks to provide users with information about schools, markets, chemists , hospitals etc in the region. But the data here could do with some polish, as it seems incomplete.
The product seems nice, but it could do with some tweaks here and there. It beats ‘googling’ for properties as you’re likely the get overwhelmed by the sheer volume of results in that case. Over time I expect the listings to be more comprehensive. The site is believed to be the 5th largest property web site in the UK, which is quite impressive. And even though they acknowledge on their blog that the Indian market is a slightly different ball game, the answer to whether they are upto the challenge lies in the future..
Try Nestoria and let us know what you think about it!