Ad Network Tyroo, and provider of digital advertising campaign management solutions, MediaMind recently announced a partnership. They also launched a new ad format – VooDoo. This format looks to combine social media and rich media. In the last few months we’ve seen other networks bring rich media ads into focus(here and here). Now Yahoo funded Tyroo looks to be joining the fray as well. The format also claims to let consumers interact with the product without having to leave the page.
Nitin Chowdhary, Business Head India, Tyroo Media said – “We aim to provide the best in class capabilities to advertisers to reach their target audience and engage them effectively so as to maximize brand recall. MediaMind, with its proven expertise in rich media formats, is an ideal partner for us in this quest. The growth of bandwidth is leading to increased use of formats such as video and rich media. Brand advertisers on the Tyroo Network now leverage these formats to create a far more enriching brand experience for the consumer. VooDoo, jointly developed by Tyroo and MediaMind, is a high engagement ad format that leverages video and social media to create a unique brand experience for the consumer. I look forward to many such innovations that harness our combined capabilities”
Raghu Seelamsetty of MediaMind said “Tyroo is one of India’s largest horizontal ad networks. Their tremendous reach and experience of working with advertisers and publishers in the Indian eco-system makes them an ideal partner to showcase our rich media capabilities. We are proud to have worked with them to create VooDoo to provide a high engagement ad format to brand advertisers. We look forward to working with Tyroo to bring more exciting innovations to the digital media space in India.”