Reliance Entertainment Ties Up With Tom Hanks’s Playtone To Create Electric City

Reliance Big Entertainment (RBE) has entered into a JV joint-venture with Tom Hanks and Gary Goetzman’s Playtone and will together create ‘ELECTRIC CITY’ which is touted to be a multi-platform digital experience covering a multi-episode animated internet series, online social game and mobile application.

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The series is conceived and written by Tom Hanks himself and is designed to be a multi-platform, multi-screen digital experience. It plans to have a Social Game, a Mobile Game, Webisodes and Mobisodes.

Zapak which is the Gaming arm of Reliance entertainment shall manage the whole project. This seems to be a big win for an Indian gaming company as it would be a first ever scenario. It also underlines the closeness of entertainment with gaming and the impact it could create via digital and social platforms in the future.

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