If you have been a user of facebook ads in India then the biggest complaint you would have that it allow zero geo targetting of ads. This has been one of the biggest problems for facebook advertisers in India which is a diverse market and no a homogeneous mass by any stretch of imagination.
Now facebook which earlier this year inaugurated its office in India now has added location based targeting to its facebook ads for India. This new feature addition is bound to increase the facebook spend by advertisers.
Facebook Ads For Facebook Pages – What An Irony?
If rediff told you to pay money for driving traffic to its own pages would you agree? What if it was google? Well we ofcourse only think of driving traffic back to our own sites from these sites. But when it comes to facebook we happily spend money to drive fans to our pages. This means we pay facebook to increase it owns page views.. Yes we do that! Quite ironic when you think about how something like that would be laughed at just 2 years ago.
Lots of Indian brands have taken to facebook and lots of them are pumping lakhs into facebook ads to drive the facebook page views and also drive their own fan base (which is owned by facebook in the end anyways).
Also this model of ads leading to ones own pages it kind of self fulfilling as it again leads to more ad impressions and hence more inventory and hence more ads.. Now its not unusual that facebook is valued at 15 billion dollars is it