Digital video marketing is growing leaps and bounds and as a testimonial to this Times Audience Network (TAN), the digital arm of Times Group has tied up with Monsoon Ads Pvt. Ltd., an online advertising network in an online and mobile advertising sales partnership. As per the agreement, TAN will exclusively sell online and mobile ads on the Monsoon publisher network which includes YouTube, Rajshri, 123greetings, and Indiatimes, amongst others. TAN on the other hand, streams stuff from Viacom18, TV Today and STAR.
It was also reported by us that the brand and message recall in the case of digital video ads as compared to TV ads was much higher.
Boost for Monsoon Ads
This tie-up is definitely a boon for Monsoon ads with many competitors like Tyroo, Networkplay, Admagnet, and Komli Media very much in the game. Komli had recently got a $6 million windfall from existing investors which was to help them build their performance marketing metrics and also their website metrics platform Vizisense which is into Audience measurement.
Online and Mobile advertisements
TV ads are a thing of the past and online and mobile advertising are definitely here to stay. With 3G just around the corner, more people will be able to access video ads through computers and mobile phones alike. Mobile video ads will have great penetration considering 3G is also set to penetrate rural India. Ad networks like monsoon ads have a great potential to grow and such tie-ups will keep them in the rat race for a long time to come.
