Virgin Mobile India has introduced many youth centric campaigns, with the most recent one being the ability for Virgin Mobile users to download free music thanks to its tie-up with Universal Music. Now, the company is at it again by tying up with GetJar, a cross platform mobile application store. The GetJar website says – GetJar – Appsolutely everything for Nokia, Blackberry, Android, Samsung, Sony Ericsson, LG, Palm – which pretty much sums up what the company is about.
With this tie-up, Virgin Mobile India users will easily be able to download applications such as Facebook Mobile, Yahoo!, Nimbuzz, eBuddy, to name a few, across various platforms. However, Virgin are not the first mobile service providers to tie-up with GetJar.
RCom had earlier in the year tied up with GetJar to bring 65,000 GetJar apps to RCom subscribers across the country. With both these tie-ups, one conclusion that can be derived is that GetJar understand the huge potential for mobile applications in India and want to penetrate this market as much as possible, in the quickest possible.
Currently, Airtel holds the distinction of having the largest app store in India, names App Central, with over 13 million downloads over 4 months with a staggering rate of 1.2 downloads/sec. These new tie-ups by RCom and Virgin Mobile is sure to give Airtel a good run for their money.
Recently, Rajiv Dingra, Chief Editor of WATBlog had written a post on the Business Standard on Appvolution. The article talks about how along with the mobile revolution, the application revolution has taken over India. With so many applications to choose from, it is for the consumer to decide what he wants to while away his time on.
Appvolution is here whether you are ready for it or not. Do you agree?
