Trust the Tata folks to innovate be it motors or mobile services. The tata docomo brand has been playing with several tariff modes and their latest innovation was the pay per site offering. Now Tata Teleservices Limited has launched a unique ‘Call-n-Tweet’ service for all TTSL and TTML subscribers. This service will enable Tata Indicom subscribers to update their Twitter status by posting Voice Tweets (short audio snippets) from their mobile without logging on the internet.
We have blogged about Voice blogging and how bubble motion was progressing in that space by making several tie ups and were also copied by players like Indiatimes which recently launched their own service called HiBuddy. But this new service by Tata Indicom leverages an existing popular platform twitter and brings a new way for users to update the same. A subscriber can now sign up for the service at callntweet.com by using his Twitter account details. Subscribers need to just dial 50007 and send a voice tweet to update their status on Twitter. A user can speak in any language.
This is a paid service
Though call and tweet is interesting it is actually a paid service for which users pay Re 0.80 for sending a voice tweet from their mobile.
Technology Powered By Kirusa
Tata Indicom leverages the voice sms technology of Kirusa which is a partner for this service.
Is this a really unique?
This service though comes for the first time through an operator isn’t a new service. There was a product called Phweet which provided the exact same service on twitter since almost 2 years and was later shut down by its founder.