Zapak, one of the leading online gaming websites in India, has joined hands with 6waves, international publisher and developer of gaming applications on the Facebook platform. This deal will let Zapak introduce 6waves’ games to the Indian market. 6waves has a good repertoire of games, and its 20 games on Facebook have around 20 million users.
Where Zapak will cash in with this deal is with the small number of users that who will buy virtual goods with real money. These so-called “whales“, though a low number as compared to the number of users playing these games, also tend to generate quite a good revenue. Some of the players can be lured in to buy virtual goods by the trophy cabinet that Zapak offers to display medals and prizes won by the user. Though currently 6waves games only have payment options for international credit cards, but Zapak is aiming to integrate local payment options like credit cards, netbanking, Zapak pins etc. to help Indian customers make purchases on these games.
Zapak will be launching a social channel on Zapak.com which will promote 6waves games. Also, Zapak will allow users to stream music while playing games by launching Radio along with FM Station Radio City. Recently, Zapak had launched games for Facebook. With so many promotions, and with this recent tie-up, is Zapak trying to battle the big player in Zynga?
Well according to us, Zynga is definitely far away for Zapak. However, Zapak is definitely taking the right steps in its efforts to challenge the gaming giant. One can only wait and watch how long it might take Zapak to catch up with Zynga; if at all. What is your take on this?