Zapak And 6waves Join Hands – Competition for Zynga?

Zapak, one of the leading online gaming websites in India,  has joined hands with 6waves, international publisher and developer of gaming applications on the Facebook platform. This deal will let Zapak introduce 6waves’ games to the Indian market. 6waves has a good repertoire of games, and its 20 games on Facebook have around 20 million users.

Where Zapak will cash in with this deal is with the small number of users that who will buy virtual goods with real money. These so-called “whales“, though a low number as compared to the number of users playing these games, also tend to generate quite a good revenue. Some of the players can be lured in to buy virtual goods by the trophy cabinet that Zapak offers to display medals and prizes won by the user. Though currently 6waves games only have payment options for international credit cards, but Zapak is aiming to integrate local payment options like credit cards, netbanking, Zapak pins etc. to help Indian customers make purchases on these games.

zapak image6waves

Zapak will be launching a social channel on which will promote 6waves games. Also, Zapak will allow users to stream music while playing games by launching Radio along with FM Station Radio City. Recently, Zapak had launched games for Facebook. With so many promotions, and with this recent tie-up, is Zapak trying to battle the big player in Zynga?

Well according to us, Zynga is definitely far away for Zapak. However, Zapak is definitely taking the right steps in its efforts to challenge the gaming giant. One can only wait and watch how long it might take Zapak to catch up with Zynga; if at all. What is your take on this?

6 Responses to “Zapak And 6waves Join Hands – Competition for Zynga?”

  1. Manish Malik
    August 4, 2010 at 7:54 pm #

    Zynga is way too evolved as a business model which is sizable and scalable. it is not a fair comparison here and whats the point being made here.
    In what way are they challenging a giant is not understood!

  2. Anish Sadanandan
    August 5, 2010 at 11:40 am #

    Hi Manish,

    Zynga is definitely way ahead of Zapak and no one will ever argue that. For Zapak to ever reach close to Zynga, they need to do a lot more than just launching their games on Facebook and this is one small step towards getting closer to Zynga some time in the future. As I have mentioned in the post too, Zynga are far ahead.

  3. August 6, 2010 at 10:42 am #

    Zynga? What Zynga? Who Zynga?? That puny little game company from San Fran??? Hey Zapak will BUY Zynga anytime they want. That’s ADAG philosophy all along – use the Reliance Brand to raise tons of money and then BUY BUY BUY only to see ROT ROT ROT. See ADAG stocks such as Rel Power, Rel Comn and RNRL…

  4. August 6, 2010 at 6:23 pm #

    @alok – Those who have shall buy those who don’t build to sell. Either ways value created is bought :) I guess every ecosystem needs a reliance so that entrepreneurs that build can sell :)

  5. August 6, 2010 at 6:34 pm #

    Rajiv – look at the ADAG stocks and their performance vs. the bse in the past year.. NO ONE is buying ADAG stocks anymore, so forget them having any money power to buy anything going forward. That group is one big bubble whose about to be burst!

  6. August 6, 2010 at 9:17 pm #

    @Rajiv- Well said. Reliance has more than enough money to buy big assets of web industry, so they can always compensate for their lack of innovation. What these “giants” do with that asset is another thing. Joy of implementing the idea and finally acquisition of asset at good price is reward enough for an entrepreneur to continue with his/her journey of innovation.

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