India and its dislike towards e-books is not really a secret. Though e-books are being offered by more and more publishers, the country seems to be resisting the digital version. With India set to go digital by 2013, it is about time that we gave e-books a chance. But for this, you also need a good and affordable e-reader. With this in mind, an all new e-reader called Wink is ready to hit the markets later this month.
The Wink is a product of a bangalore-based company called EC Media (International) Pvt. Ltd., and will be available with a six-inch screen for a very reasonable Rs. 8000. This e-reader is available in the basic version with a 800 x 600 resolution, and in an upgraded version with a 1024 x 768 resolution.
The problem for the Wink is that Amazon recently launched the Kindle 3 which also sports a 6-inch screen and is apparently 20% faster and 21% smaller than the original Kindle. Also, this new Kindle is available for around INR 6500. This should definitely give an advantage to the Kindle once introduced in the Indian market. Another 6-inch screen e-reader in the market is the Pi which costs INR 10,000. The Pi has an advantage over the Kindle as it can read e-books in Indian languages like Sanskrit and Hindi among others. Pi has no backlight display like the Kindle and uses an electronic ink screen that is easier to read than traditional backlit screens.
Wink does have some tricks up its sleeve. EC Media has access to over 10,000 books thanks to its tie-up with US-based digital warehouse Ingram. It also has tied-up with some big Indian publishers. EC Media also plans to unveil Wink Books which will be its very own digital publisher in an effort to tie-up directly with writers. Winks’s plans to target a wider audience is helped with the availability of over 7000 Malayalam e-books from EC Media’s parent company, DC Books.
Wink’s advent only proves that no matter how much India resists, e-books will take over the print version and this seems inevitable. Do you agree?