Another E-Reader Wink To Hit The Market – Will India Finally Take Notice?

India and its dislike towards e-books is not really a secret. Though e-books are being offered by more and more publishers, the country seems to be resisting the digital version. With India set to go digital by 2013, it is about time that we gave e-books a chance. But for this, you also need a good and affordable e-reader. With this in mind, an all new e-reader called Wink is ready to hit the markets later this month.

The Wink is a product of a bangalore-based company called EC Media (International) Pvt. Ltd., and will be available with a six-inch screen for a very reasonable Rs. 8000. This e-reader is available in the basic version with a 800 x 600 resolution, and in an upgraded version with a 1024 x 768 resolution.

digital-books

Competition

The problem for the Wink is that Amazon recently launched the Kindle 3 which also sports a 6-inch screen and is apparently 20% faster and 21% smaller than the original Kindle. Also, this new Kindle is available for around INR 6500. This should definitely give an advantage to the Kindle once introduced in the Indian market. Another 6-inch screen e-reader in the market is the Pi which costs INR 10,000. The Pi has an advantage over the Kindle as it can read e-books in Indian languages like Sanskrit and Hindi among others. Pi has no backlight display like the Kindle and uses an electronic ink screen that is easier to read than traditional backlit screens.

Wink’s ESP

Wink does have some tricks up its sleeve. EC Media has access to over 10,000 books thanks to its tie-up with US-based digital warehouse Ingram. It also has tied-up with some big Indian publishers. EC Media also plans to unveil Wink Books which will be its very own digital publisher in an effort to tie-up directly with writers. Winks’s plans to target a wider audience is helped with the availability of over 7000 Malayalam e-books from EC Media’s parent company, DC Books.

Wink’s advent only proves that no matter how much India resists, e-books will take over the print version and this seems inevitable. Do you agree?

3 Responses to “Another E-Reader Wink To Hit The Market – Will India Finally Take Notice?”

  1. J
    August 3, 2010 at 5:43 pm #

    Note that the Kindle is NOT Rs. 6500 in India. Thats the US pricing you are quoting for the wi-fi only version. Trying to order it from the US will probably push the price up to similar or even higher levels.

  2. August 4, 2010 at 8:53 pm #

    Nice to hear that Wink is launching soon. With its launch there is finally some competition for Pi. Wink’s pricing is very competitive as PI is priced at INR 10,000 ( which I felt was overpriced). I have been waiting for quite some time for the prices to fall. I guess now is the time to buy an e-reader.

    Also, agree with J’s comment that kindle is not 6500 INR here.
    $139 is only the US price. With the customs duty and shipping
    charges it will cost more than INR 10,000 certainly.

  3. Saurabh Sharma
    August 15, 2010 at 11:06 pm #

    “India and its dislike towards e-books is not really a secret. Though e-books are being offered by more and more publishers, the country seems to be resisting the digital version.”

    These lines are really inaccurate. It makes it sound like people here don’t want to use ebook readers. I know so many people who would buy an Ebook reader in a snap if they got their hands on one. The fact is that EBOOK READERS ARE NOT AVAILABLE HERE.The Infibeam is grossly overpriced. Even the Kindle 3 with shipping will cost less. The Wink has only been launched on paper. There is no place it can be bought from. I am ready to spend some money on an ebook reader but I have to find one first.

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