Marriage For 40 and Beyond – Use Case In India?

Marriages being made in heaven is an obsolete statement these days. Marriages in India have been for a very long time now, been decided by either marriage brokers, or in today’s age matrimonial sites. Matrimonial websites have become an integral part of the Indian community and this sector only seems to grow. Though usual suspects like Shaadi.com and Bharatmatrimony.com have been in the game for a long time, they have always focused on people in the “marriageable age”. So what about those past this certain age? Well, now those past their “prime” have a reason to rejoice with the launch of 40plusMatrimony.com.

40landing

This is definitely a great new initiative, quite different too from the ones that Shaadi.com and BharatMatrimony.com have come up with in the past. To get a feel of the website, I created an account on the newly launched site. Creating an account was a breeze, however, there was no check of any sorts regarding my age which according to me should be a primary check considering age is an important criterion here. Also, apart from the landing page, the website seems a bit bland with barely or no pictures. How will I be encouraged to find a 40+ woman without photos of beautiful 40+ women at least somewhere on the website?

As I have mentioned above, this is a great new idea launched by Consim Info Pvt. Ltd., and is something that the big players never thought of. There have been some other innovative sites like secondshaadi.com devoted to divorcees. Shaadi.com recently released vertical websites for specific communities like Bengalis, Assamis etc., which was definitely on the lines of the similar step taken by BharatMatrimony earlier. Though this might be helpful to those looking to get married within the same community, as a free thinking “Indian” I don’t support these new initiatives. I might even push that thought further by saying that in a few years down the line such community based segregation will most probably become obsolete.

With that being said, the idea of 40 years or older people getting married in India is bit of a new concept. There are many unmarried/divorced folks of the targeted age group who would love to find a partner but unfortunately due to the social taboos associated with it in India, most usually prefer to give the opportunity to meet someone. But with the launch of 40plusMatrimony, this might be up for change.

Hopefully, 40plusMatrimony will turn a new leaf in India’s “marriageable age” notion. It will be a bit of an uphill battle though. What do you think?

3 Responses to “Marriage For 40 and Beyond – Use Case In India?”

  1. July 23, 2010 at 6:21 pm #

    Hi Anish Sadanandan,

    U hav mentioned that age is not considered as an important criteria in this site, but when I was trying it is working properly. For male registrants they are allowing 40+ and for female registrant it is 35+.

  2. Anish Sadanandan
    July 24, 2010 at 12:38 pm #

    Hey. I have mentioned that age IS an important criterion and not the other way around. They are allowing to register based on the date of birth you put in but there is no verification on the same so anyone can register by giving a fake DOB

  3. July 24, 2010 at 1:00 pm #

    Verification service is a separate feature in online matrimony. Even in Bharatmatrimony, Shaadi, Jeevansathi & Simplymarry, they are not verifying any important fields like age, contact details, religion, caste, family details, education, occupation etc. during registation. But these details can be verified at any time after registration.

    Your argument is pointless.

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