Games2win India has definitely done India proud, and in the process set standards for Indian developers, by reaching the No.2 position in the iTunes store for free apps for iPhone (USA) for its app ‘Super Mom 1’.
Launched on the 15th of July on the iTunes store, Super Mom 1 has already been downloaded over 150,000 times in just 4 days. We asked Alok Kejriwal, Founder & CEO, about the application and its success.
What is the Super Mom 1 application all about?
Its a game app that allows players to behave like a MOM and take care of a baby – that increasingly becomes difficult to manage. The player has to quickly attend to the baby’s needs and keep track of time.
How did you come up with an idea for such an app?
The Super Mom flash game on Games2win is a classic hit of ours. Its been played over 110 million times. In the USA, we have large tween and teen audiences of girls who like to ‘pretend to be mothers while never actually being one’. Hence this game really flies with them. Girls and kids have lots of iTouch and now iPad gadgets at their disposal in the USA and hence this game made perfect sense.
With so many flash games released every year, with many of them barely taking off, did you have such high expectations from Super Mom 1?
Yes – we are now trying out a theory that we had a hypothesis about – certain IP and titles will do well no matter what game format you put them in – hence given that Super Mom had clocked 110 million games plays, we knew this was a Super Title in any format we port it to.
What in your mind accounts for the popularity of this application?
Managing a baby that is cute – juggling things like soap and talcum powder and managing to beat tuff deadlines. most of all – SIMPLICITY.
What do you think this achievement by Super Mom 1 means for developers in India?
That the WORLD is our stadium. No more boundaries in the MIND that we cant create content that Americans like or we cant penetrate the biggest and toughest USA market. We have the brains, the art and the science – and USA and the rest of the world has the audiences!!
Do you think there is a reason why games developed in India, other than Super Mom 1, have not reached where Farmville and Mafia Wars has?
Yes – we always have myopia about thinking about India. USA has 250 million Internet users and almost 100 million gamers. Why think INDIA and then get stuck? Think the world market and make India the back stage where you emerge from on the MAIN STAGE
Do you think the other application by Games2win, ‘Great Indian Honeymoon’, will pick up all across the globe considering the presence of the Indian community all over the world?
Nope. In India its No 1. We wanted to test regional and global themes ( Great Indian Honeymoon is our TOP INDIA GAME) and how they migrate to the IStore platform. Now, we will use this knowledge for successful deployment of all our games in key geo’s.
Where does Games2win go from here?
Its simple. We own 372 flash games all completely owned by us with IP and art assets in house. Games2win network is 20 million uniques a month (comScore May Data), with players in 150 countries. We will now port the TOP GAMES in the TOP countries for iPhone, Ipad and possibly Wii. Also make social games around our top games.
