The world of internet, in verity is a gigantic platform that has got to offer tremendous amount of services to the end users. Having said that, it is of utmost importance for all concerned to realize as to how many (individuals / corporates) are aware of these services and the benefit which arises out of its usage. Small and Medium Enterprises (SMEs), which have turned out to be one of the most significant drivers of economic growth of our country, have recognized the need to go online (i.e., for purposes of round the clock online presence, advertising, branding, marketing, sales, client and partner prospecting, etc); but they lack the know-how of the functioning of the online business operations. Indiamart.com seeks to serve this need of SMEs to go online and achieve business prosperity at minimal cost.
Indiamart.com plans to launch a colossal awareness campaign across all forms of print and digital media viz. newspapers, magazines, online, radio, electronic & outdoor-media in the coming two or three weeks. It is hopeful of generating awareness of business opportunities available to both SME sellers and SME buyers through internet. The campaign is initially planned for a period of 6 months or more preaching to SMEs about the advantages of availing web ubiquity, effective and efficient online marketing, advertising, selling, etc. at reasonable costs. Online marketing and Selling would benefit businesses, in addition to signifying that the SMEs can, with ease and least efforts, discover untapped and unexplored markets and capitalize on the best B2B marketplaces online, thus enabling integration of large number of buyers and sellers. The process of finding suitable buyers and sellers online is quite simple and easy; and to prove this, there already exists a large database of registered (online) Small and Medium Business Enterprises.
Indiamart.com for a long time now has been successfully catering to online promotional requirements of corporate organizations by providing integrated and customary service solutions with a staggering network of industry / product marketplaces, thereby epitomizing Indianmart.com to be the largest network of integrated B2B marketplaces from India. The role of Indiamart.com in initiating such a brilliant campaign is commendable and admiring the same Mr. Arun Tyagi, General Manager – Marketing, IndiaMART.com, said, “Today, SMEs are largely aware about Internet. However, they lack knowledge to leverage the same and in particular online B2B marketplaces for their business growth.” It clarifies the representation of a typical marketing scenario where a need for awareness and education on online marketing and business exists amongst Small and Medium Enterprises who are constantly eager to explore new ways that would lead them to growth and business prosperity. Ultimately, Indiamart.com has taken the ‘First Mover’ advantage, by not only identifying this need, but fabricating a market offering that gratifies all online needs of SMEs.
Will Indiamart.com sustain the First Mover advantage & benefit out of it to grow over a period of time, is a thing that we all are hopeful of. But, lets leave it on Time for the best possible answer.
Came across a similar outreach being done by Google …..
http://www.dnaindia.com/money/report_google-gets-into-business-consulting-for-smes_1405799