NyooTV, India’s first online television has decided to take a leap forward and offer its users a whole new digital experience in more than one way. Catering to a wide section of audience across India, USA and UK, NyooTV is a host to premium legal entertainment related content, made available free of cost to their users. From streaming full length Bollywood movies and music videos, to TV shows and documentaries, the content spans across various genres.
The social media integration factors, like an inbuilt Facebook chat and tweet option, allows you to be connected socially while watching a movie, making the whole experience unmatched and interactive. NyooTV has received a tremendous response from the Indian and US audience, with their Facebook page hitting 1, 00, 000 subscribers in the first 6 weeks.
And now, looking at the growing mobile media, they are gearing up to foray into the mobile application market. They are ready to launch the NyooTV application for iPhone and Nokia smart phones; while applications for Blackberry and Windows Mobile are in the pipeline. They are looking to partner with a big service provider like Reliance Communications to offer short form content on mobile on a 3G platform, and is also looking to tap HD quality on the BWA platform. Currently, NyooTV plays on GPRS and Wi-Fi.
NyooTV’s Gaurav Mendiratta – founder and president of AKG Technologies remarked, “There is a huge market for free legal Bollywood content and archived television shows on Internet in India, as well as abroad. The mobile and Internet market will witness a huge boost once the 3G and BWA spectrum is operative, which will lead to increase in speeds and a decline in the data usage charges.”
According to NyooTV, you would not only be able to view movies on the day of release itself, but also watch on air serials and old Tv shows on the VOD platform. In Q4, NyooTV will showcase international film releases as well – for which it is in talks with Eros, as also live streaming of documentaries and events, with the help of BWA bandwidth. NyooTV aggregates premium legal content from the web including Bigflix and Rajshri.com. And their signed partners are:
- Shemaroo
- Moserbaer
- Imagine TV
- Times Music
- 1TakeMedia
Nyootv clearly has its plans chalked out in a big way. “In the next three weeks, we will be tying up with a major Indian TV network, and we are targeting 1 mn users in India in a year’s time, and 10 mn users by the second year. We see a huge opportunity in India, due to its huge population of TV and internet users. Globally, we are looking at 10-20% more users in a year’s time, with a launch in the US and UK later this month, and a later launch planned in Australia, New Zealand and South Africa.” Mendiratta said.
