Just a week back we told you about the possibility of Google venturing into the Social Gaming world. And now it is official. Google has secretly invested money in social gaming behemoth Zynga, amounting to surplus of $100 million. And this job posting says it all that Google is definitely planning to venture into Gaming.
According to Techcrunch:
The investment was made by Google itself, not Google Ventures, say our sources, and it’s a highly strategic deal. Zynga will be the cornerstone of a new Google Games to launch later this year, say multiple sources. Not only will Zynga’s games give Google Games a solid base of social games to build on, but it will also give Google the beginning of a true social graph as users log into Google to play the games. And I wouldn’t be surprised to see PayPal being replaced with Google Checkout as the primary payment option. Zynga is supposedly PayPal’s biggest single customer, and Google is always looking for ways to make Google Checkout relevant.
Since games are something that people love to play and get passionately addicted to, coming back day after day. Since this is basically the thing that’s helped Facebook become what it is today. And since Zynga allows the world to rebuild the massive social graph, which is currently controlled by Facebook, these social games really become a platform for companies like Google to control the social web too!
