Twitter finally deep roots its way into social media advertising.
A few days ago Twitter created a special account : @earlybird that will deliver information on exclusive and time bound deals of several types of products to its users.
Here’s how the model works : if you follow the @earlybird account, you will get tweets about exclusive deals from Twitter’s (as yet unnamed) advertising partners. You can also retweet, follow and unfollow the account to your heart’s delight. In other words, from a consumer perspective, it works just like any other Twitter account. Companies would pay Twitter to have their products promoted and could cut a special deal for customers coming from the microblogging service.
The multiplicity factor is huge : An @earlybird tweet seen by one million followers could be retweeted by just one percent and be seen by an additional 10,000 Twitter users. With 190 million worldwide visitors, Twitter’s audience is certainly large enough, and this platform lucrative enough to the likes of huge number of companies.
The deals could be on products, like iPods or diapers, or on events, like concert tickets or travel. In a post on the company blog, Twitter indicated that it could filter deals by category, like apparel or gadgets, in the future. Twitter emphasized that it would be selective about which deals were offered and “try and make these deals interesting and of value to you.”
The company will start with nationwide offers in the U.S., and then possibly extend them down by site’s geolocation feature to a specific location. Twitter hinted that if the project is successful, it might go for fashion or music-focused EarlyBird accounts. While an account like @cheaptweet aggregates deals from all over the Web, @earlybird deals are exclusive only to Twitter users; it also plans to actively solicit ideas for deals from the community.
The earlybird account already has about 15,000 followers despite not featuring any deals yet. Lets see if @earlybird indeed successful in laying golden eggs for the site.
Good to see that twitter has come up with a business model (at Last) Hope it’ll work.
Yes, it was high time it was feeding on Google ads. The analysts predict that this model can be very productive for it. Till then keep reading and keep tweeting!
Now it has 24,587 followers…Remarkable growth just in a day..
I guess Twitter will increase it number of customers with this new system.