You know you are on to something big when the competition sits up and takes notice of you. Well, this is what precisely is happening with the case of Google and Microsoft. The two giants are battling it out for global dominance, thwarting anyone who dares to cross their paths. You have probably heard of the rule of three which states that there are predominantly three major competitors in one market. The third one is Apple, but I’ll come to that later.
Google has always made Microsoft sit up and take notice. It started with the search engine, which Microsoft is still trying to compete with its Bing. Next was the efficient G-Mail, which has topped the market with regards to email service provider. On its heels came the Chrome browser, which has managed to capture a substantial market though it is still a newbie. The only reason internet explorer is still dominating the market is because it is pre installed on every windows computer, which by itself is present on 90 per cent of the desktop computers worldwide and 70 per cent of enterprise computers.
Until these products, Google was just creating applications that would run on the Windows platform. But then came the announcement of the new Chrome OS, which is touted to be a lightweight browser centric open source OS primarily for netbooks. It promises to hook users to the net in a few seconds on the fastest growing category of computers, namely the netbooks used by people on the go.
Google has started tying up with leading computer manufacturing brands to manufacture new netbooks that will have the Chrome OS preinstalled. The new netbooks will be tweaked to run the Chrome OS most efficiently, thus reducing the cost to the end users. This brings me to Apple, which has been manufacturing hardware to suit its software and vice versa. It is due to this reason that the Mac runs efficiently on all the Apple computers. Apple is making waves with its cutting edge technology, but it is concentrating more on its famous products like the iPod, iPhone and the iPad. I believe that this trend of optimizing the software and hardware will latch on and we should be seeing this happen very soon in the near future.
India is the fastest growing market for the Chrome browser. Also, netbooks are a cheaper option to desktops and laptops. More and more people are using the internet nowadays and Google is planning India to be one of the important markets.
But the major question here is whether Microsoft is worried about this hype. Windows is primarily a desktop OS and the whole world uses Windows. Also there are tremendous third party applications built for Windows. It is due to these reasons that Microsoft won’t feel a dent in its armor with the new Chrome OS. But with Google spearheading Cloud Computing, which is thought of as the future of computers, Microsoft is making developments in that category.
From how I look at this, existing users with Windows will not shift to Chrome OS due to the habit of using Windows. Corporate and Enterprise offices also will not shift to the new OS. Google is primarily aiming its new OS to the netbook users and the tech savvy youth. On a whole, with its Android for smartphones, Google believes, and rightly so, that the way we are using computers is changing. Desktops are giving way to laptops, tablets, smartphones, etc. Google wants to be the pioneer in this field. It wants to be the future.
What are your thoughts on this?