UTV World Movies Rolls Out New Platform For Fans On Blackberry

Not everyone is a fan of foreign language movies like people are fans of chocolate. Some consider it a pain to read subtitles and watch some flick. But if you are a part of this fragmented section of people, rejoice! You have every reason to be happy and share your passion with likeminded people. Every world movie freak is well accustomed to UTV World Movies, which broadcasts foreign language films in India. UTV not only remains the hub of greatest collection of movies, but also is now a companion on your BB Messenger too.

This is a platform for cinema lovers to reach out to and be heard by world movies and other users. UTV plans to be a part of the day to day activities of its customers by being an integral part of their day to day lives. The plethora of content on world movies is just a ‘ping’ away! UTV will discuss with its fans their interest in world cinema, share photos, wallpapers, videos, movie schedules, trivia and other interesting content. Customers will also be able to participate in various contests and run away with prizes.

UTV believes that the future is in engagement and this is a step in that direction. This forum is a two way communication between the audience and the company. Now, this is targeted to the four lakh blackberry users in India. The company believes that it will find its audience as the cost of a blackberry is slightly on the higher side and this is the audience that it is targeting. The interesting fact here is that UTV decided on this platform from the feedback that it received from its fans on Twitter and Facebook. UTV is active on social media and people have found UTV to be someone whom they can chat and have a great conversation.

UTV does not only want to use this as a promotional and advertising gimmick but also to engage people and to serve their needs better. With this new initiative, UTV hopes to bring world cinema to its audience rather than let the audience stumble upon its excellent collection of movies.

This is the first time that a brand is reaching out to its audience over Blackberry in India. Frankly, how many of the four lakh blackberry users will actually use this platform? Will this herald in a wave of such engaging platforms over different mediums? What do you think?