As more and more businesses and processes shift online, the lack of credibility and trust is a major roadblock to the growth of this trend. Especially in the case of online sales and purchase, the simple lack of visibility has prevented buyers from trusting online suppliers.
In a move to foster more confidence among buyers, IndiaMART has released its new web service ‘Video Profiles’. In this service suppliers will be able to upload a video of duration of 1-2 minutes containing clippings of their office premises, work atmosphere, product range, overall infrastructure, manufacturing processes, etc. The service is free of cost. The company aims to provide the buyers with a visual idea of their supplier. This service will be one more way, among many for suppliers to establish credibility. “I am sure that this facility will cement global faith in the Indian SME cluster and foster a good rapport between the suppliers and buyers”, said Mr. Dinesh Agarwal, Founder & CEO, IndiaMART.com
Video profiles and resumes were introduced by Jobsites as well but some how they have never really caught the fancy of business community in India.
IndiaMART is one of India’s many online B2B marketplaces among others such as TradeIndia.com and Alibaba.com. For an idea of how these new services performed in 2009 you can read Recap 2009 – B2B Portals . WATBlog has actively covered IndiaMART’s tie ups and growth.
This service definitely shows that service providers will not only have to come up with innovative applications to enhance user experience but they will also have to concentrate on increasing security and credibility to achieve true growth.