Hungama Mobile has partnered with Aircel to provide on demand music service on IVR. Termed as MusicConnect this service will enable Aircel subscribers to enjoy their favourite songs whenever they want. This is enabled through IVR and mobile internet. The same can be shared through Facebook and Twitter. This adds a social element to music on the mobile phone.
To avail the service, a subscriber needs to dial 543219 (tollfree) and access IVR options to listen to their favourite music and can set the same as a DiallerTune and even download it. The IVR option covers music in 19 languages and music ranging from Bollywood, International, Regional, Devotional and a host of other genres and categories. Users can share on IVR as well using # key to use the Socialize feature.
Not too long ago hungama had launched its flagship online platform in hungama.com which allowed unlimited music downloads for a fixed subscription. This tie up with Aircel is another way for them to extend their music reach to consumers. They have worked on the online front for sourcing new talent as well and continue to promote their online platform artistaloud.com. All in all hungama continues to deepen its focus on providing bollywood entertainment content via digital media through such partnerships.