Apple makes great designed products. Yes. Thats correct. Apple create hype like no one else. Yes thats correct too. Apples makes magic. Huh? Really?
Firstly a disclaimer. Im no apple fanboy. Ive never used an apple product for longer than 10 minutes in my life. I like the designs they come up with but Ive never really been too much of a design appreciator. Im more utility oriented so pardon me if I falter in my analysis.
Ever since the launch of the iphone and the Steve jobs speech to launch the same Apple has been doing two things really well. One is they are coming out with minimalistic design oriented products that look sexy. Second and far more important they are creating unimaginable hype around these products.
HYPE – A reason why some bollywood movies are Box office hits even if they suck. And HYPE – A reason why 1 million iPads get sold in almost a month as well.
Well yes I can hear the apple fanboy’s and girls saying ‘Dude! Its the iPad! I mean there is no other product like it!!”
Yes I get it. I like the iPad as well. Its a cool device. But.. I think its overhyped. There. I said it.
Check the video below. See how the iPad gets positioned by its team the first time around it was launched. Its made to sound like the new life saving drug. Like a nirvana of sorts that would relieve you of all the pains. Well almost. Have a look for yourself.
Now if you still didn’t think the above was a little above the top then their latest ad should surely hit my point home. They do everything they do to create HYPE. Apple iPad – The hand of god kind of product is their theory.
Check the ad below:
Maybe Im the cynical types that doesn’t believe in the magical powers of iPad. But Ill repeat myself. Apple makes great designed products. Yes. Thats correct. Apple creates hype like no one else. Yes thats correct too. Apples makes magic. Huh? Really? You Lost Me!