The big online companies have always looked offline when it came to their big expansion plans. So Naukri, Shaadi and Bharatmatrimony had ventured into matrimony centres and Travel guys like Makemytrip and Yatra have looked at travel offices. Now its the turn of photo sharing and printing website Zoomin.com which has launched its own offline retail strategy with the simultaneous opening of 6 ZoomIn Studios throughout the country. These stores are located withing larger stores like Crossword Bookstores in Mumbai, Ahmedabad, Pune, Bangalore and Kolkata.
Commenting on the launch, Sunny Balijepalli, Co-Founder and CEO, Zoomin.com said, “Our goal both online and now through the launch of retail stores has been consistent – we want to allow everyone in the family experience on-demand personalization and printing. We have partnered with Crossword Bookstores to launch our stores around the country.”
This strategy should ensure offline connect for the Zoomin brand and also a lot of walkins as its associated itself with crossword bookstore where a lot of folks would be visiting from a book buying perspective but would inturn discover zoomin and its services.
