The telecom scene is getting hotter day by day in India with both the 3G auctions reaching dizzying heights and also the telecom subscriber base for wireless subscribers inching towards the 600 million mark. Its no surprise then that operators are launching new products, tying up and gearing up for this growth. Here are 3 such stories:
RCom Ties Up With GetJar
Reliance Communications (RCom) has made a serious move into the mobile apps space by signing an agreement with US-based GetJar. Apparently this tie up will help RCom to launch its own app store.
We have covered the app store initiatives by Airtel and other operators before. Though this particular initiative comes a little late in the day for RCom its still a big announcement as the entity they are tying up with is the world’s largest cross-platform app store, with over a half billion downloads across 50,000+ mobile applications in 200 odd countries.Globally GetJar has partnered with the likes of Sony Ericsson, Sprint, Opera, Vodafone, 3UK and Virgin Mobile.
The RCom GetJar tie up would provide applications to both GSM and CDMA services of the company. RCom customers shall be charged 50 paise per MB usage for the application store.
Bharti Launches Worldsim for travellers
Bharti Airtel has announced a new product for its globe trotting customers. It has launched Airtel World SIM which is sim especially for international travelers. This special sim card allows outbound travelers to retain their local number and any calls made on Airtel India number are forwarded on the new Airtel World SIM.
The value in this product is in the costs as the call forwarding costs helps save upto 85 percent on international roaming while on tour. I have cribbed earlier on the obscene charges during international roaming that operators levy on subscribers. This new product by Airtel solves that issue by providing this sim feature actoss 190 countries
Uninor Launches GPRS On Prepaid
Uninor the newbie operator announced the launch of data services on GPRS for its pre-paid subscribers across the nine states of UP, Uttaranchal, Bihar, Jharkhand, Orissa, Karnataka, Tamil Nadu, Kerala and Andhra Pradesh.
Uninor is offering a limited period free trial offer for internet browsing till May 6 inorder to drive adoption among prepaid customers.
Whats also interesting is that all the data plans of Uninor allow free access to popular social networking sites such as Facebook, Twitter and Linkedin (No mention of orkut. please note).
Another interesting feature that they are providing is Uninor’s Automatic Device Setting i.e. when Uninor SIM is inserted into the phone the the system detects the device make and model and automatically sends data settings to the phone. All the user needs to do is accept.