Majority of Indian retailers are currently looking at building online presence for eTailing so as to benefit from the online growth. The current process of hiring developer is cumbersome and requires tech expertise to get better work done. If you are one of those retailers then you might want to take a look at Martjack – An eCommerce SaaS (Software-as-a-Service) offering from Reasoning Global eApplications.
Martjack allows retailers to create online stores within a short span of time. The eCommerce solution is build around D-I-Y environment and incurs monthly costs. Small retailers can thus leverage internet as a customer touch point to sell online as well as convert online prospective buyers into offline customers. Recent statistical data shows that 70-90 per cent of buyers research their products online leaving an immense scope on part of retailers to build upon their online presence.
Martjack requires no back-end work and can be deemed as a ‘Ready to Go’ solution as all the payment solution and shipping arrangements comes pre-configured with the product. Martjack plays nicely upon its D-I-Y proposition allowing retailers to modify their Online Store with simple drag-drop. It even provides a large data-bank of products which makes it easy for retailers to list Product Info and description with simple drag-drop.
According to Anubhav Kushwaha – VP – Martjack, “MartJack is a ready-to-use platform with a comprehensive set of features that help retailers in establishing and running their online business. From flexible management of catalog, promotions, web-store content and payment gateways – our proven technology platform has everything that you will need to provide a rich online shopping experience to your customers. With the cutting edge application hosted on the Amazon EC2 cloud and availability on a SaaS model, MartJack is both affordable and scalable. ”
Martjack’s USP lies in its simplicity to operate and low monthly costs due to its S-a-a-S nature. Its other Feature include – Click2Call, Web2Store, ERP/SAP integration, Rich Product Previews, Mobile Store-front capabilities. Martjack isn’t just a solution for small shop retailers as it can be adopted by Retail chains and Manufacturers for their eTailing ventures. Reasoning Global has earlier secured Angel funding of $1 million.
Martjack product offering looks very different from current wave of self-hosted eCommerce solutions like Oscommerce and Prestashop. In our opinion its pricing is going to be a determinant factor as majority of retailers still wary of recurring cost in maintaining online presence.
Indian eCommerce has still not protruded the way it was expected. It is largely due to absence of convenient platforms for consumers to mark eCommerce as their preferred mode of transactions. Martjack like solutions can help retailers to go online and exploit eTailing in a big way which in turn could help online commerce.
This sounds promising especially considering retail is a relatively low-internet savvy in India. But I am intrigued by their claim of “…proven technology platform…”! Is it based on their overseas experience? Does it apply to Indian retail scenario which is way different from their overseas counterparts?
The solution has been proven for Indian retailers and is being used by around 2000 Indian retail stores. Please do take a look at http://www.martjack.com where you can find some of the links to Indian retailers on Martjack
i own a clothing appapel shop,can this product help me in creating online store. what is the price per month ?
Please contact Martjack at info@martjack.com for further details.
Hi Kishor,
Yes, Martjack can serve your apparel shop and for that matter it can be used in any industry to sell online.
Kindly contact info[at]martjack[dot]com to get more details regarding pricing and product features.
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A Martjack Representative
Hi,
What is the core competencies of the your product and organisation? How sustainable would it be to my business in dynamically changing retail environment? Most of the IT vendors are providing the solutions at minimal cost these days and what is the difference between company like this and those IT vendors as these companies hardly have expertise in the domains such as retail, financial etc? Also IT vendors help organisation to integrate vertically across all areas but it will be appreciated if one can get more insight into the sustainable benefit of using this product in terms of cost, pay back, incentive to organisation?
Dear Samir,
Martjack is a retail focused solution and Reasoning is a mult-channel retailing focused organization. It is not an IT vendor and we have a single focus in enabling commerce through online, mobile & other new media.
Since Martjack has been designed from grounds up for retailing, it has some clear advantages more most other IT solutions provided through the custom development approach.
Further details of the same can be discussed in a 1 on 1 meeting. Please email to info@ereasoning.com to request for a product demo
Just took a demo few days ago. A well thought of and properly designed product. Has everything that any online retailer may require. But there lies the problem. Since they have so much to offer, their pricing is on the higher side.
SAAS is successful caus of low entry barriers leading to a volume of customers. However, their feature rich pricing may keep the entry barrier high. It is a good product for a large Mom and Pop store but may not appeal so much to a smaller retail shop because of pricing.
Imagine an online retail platform for just 5k a month. You will soon have all the jewellery, saris and amway selling housewives setting up online stores.
Vivek