Comscore has released a report that measure social networking engagement across countries in Asia Pacific (excluding china). The statistics make for interesting reading.
Check the chart below which shows the percentage of internet users using social networking, their number of visits and time spent.
As the chart above shows India isn’t as engaged in social networking as some of the other markets. But as mentioned above this report doesn’t include cyber cafe’s or mobile access which given both the cybercafe penetration and mobile penetration which is over 500 million phones. With mobile phones being launched with the sole usp of being social phones I believe more and more access will be driven by phones. But nonetheless given this fact the numbers of 13 visits a month per user and 2+ hours per month are interesting numbers to say the least.
The clear leader in social networking across the asia pacific is facebook. See the chart below:
India is still lead by orkut.com but its on its way down as many reports suggest and given the fact that facebook is opening an office in India suggests that they are serious about the market.
via Socialtrakr
Hi Rajiv,
Would like to know what percentage of Internet users from Delhi, Gurgoan, Faridabad and Noida access socialmedia websites? Complete research report will be good.
Thanks and regards,
Vishal Bhatnagar
There is no report that states the exact no just yet. But a fair assumption would be that 70% of all internet users from this cities do.