In a statement made pre IPL Apalya Technologies had stated that it expected to double its subscribers during the IPL series. Half way through the IPL the Mobile TV subscriber base for the company has jumped 32% to 1,325,000. This has largely been driven by the 3G segment, which has shown 500% growth and a higher viewership time per match.
Apalya Launches iPhone App
This growth has led to another launch by Apalya and this time its an application for the iPhone. This app will allow iPhone users to view the live stream of the IPL matches. It can be bought from the App Store and is currently priced for$4.99.
The decent growth in the mobile TV subscriptions can be attributed to the ease of subscription where in all a user needs to do is sms TV to 58888 and be a part of the stream. We have discussed how mobile internet is growing and is expected to grow even more in the next 5 years. With events such as IPL promoting the mobile TV concept and with 3G rollout expected sometime in the near future one can surely expect better usage numbers for this medium in the future.
