Nokia has plans of launching its music service – Comes With Music – in India in a couple of months. Nokia already has launched this service in 26 countries all over the world. This step of Nokia basically targets two major areas of mobile device marketing – first this service would give unlimited music access to its consumers and second – this service would also help Nokia to fight music piracy which in turn would benefit content providers directly.
Nokia has already tied-up with big Indian record labels including, T series, Venus, Tips, Big Music, Eros and Indian Music Industry (IMI) for music content, to which consumers will get unlimited download access via the Nokia Music Store once this music service is launched. The collection offers 3.5 million tracks of all genres, Indian and international labels to the consumers. Consumers can then browse, download and sync music either to their computer or directly on to the mobile device.
According to Nokia’s India marketing director, Vineet Taneja – “To fight piracy we need to develop content that is compelling, innovative, exclusive and subscription models which are almost free. This service will be targeted for mid and top-end models …starting with Rs6,000-7,000 handsets. Service will be available in existing and upcoming handsets.”
Well, this Music store concept of Nokia to stop piracy in India will only work if they plan to include latest Bollywood music to their collection too. Developing content to stop piracy is definitely not going to work in the favour of both Nokia and music content producers unless they start giving away latest music virtually (:P) for free!
Image Via Nokia Conversations