Its been just a month that Airtel launched its app store called the App central and it seems the 100 million plus subscriber strong has hit the sweet spot when it comes to downloads. The Airtel App central claims that it has done over 2.5 million downloads in just 30 days.
Here are some insights on the downloads:
- Downloading at the rate of more than 1 App per second in last 30 days
- Basic phones priced less than Rs. 5000 leading downloads
- Smaller metros, like Surat, Pune, Udaipur ahead of big cities
- Social Networking and Utility Apps are most popular
The top 5 categories and cities are given below:
|
Top 5 cities which fuelled download |
Top 5 Popular Categories |
|
1. Surat 2. Udaipur 3. Pune 4. Mangalore 5. Thiruvanathapuram |
1. Social Networking 2. Lifestyle 3. Books 4. Entertainment 5. Games |
As you can see from the above the real inference that can be drawn is tier 2 cities seem to have taken to mobile apps more aggressively than tier 1 cities. Also the fact that social networking apps are being downloaded the month points towards the opportunity that is available in mobile social networking. Almost all the global networks like facebook, twitter and orkut have mobile compatible clients and guess what now a days even phones are being launched which are primarily social phones.
