Aircel Partners INQ – To Launch Device In India
Aircel is on a tie up spree with new devices that want to be launched in India. Just recently they had tied up with Peek (an email only device) and now they have gone ahead and tied the knot with a new mobile entrant in INQ. INQ Mobile is launching in India with Social Mobile phones like INQ CHAT 3G and INQ MINI 3G which offer social media capability of facebook, twitter and others. INQ has partnered with Aircel as the telecom service provider and its phone offer integrated applications for facebook, twitter, skype and msn messenger i.e. the application is always on and always connected.
With regards to the features INQ brings some interesting ones to the fore with integration of facebook friend list with your phone contacts, Tweets and Facebook messages integration with phone’s inbox, direct upload pictures to facebook with the phone’s Camera as well as use of Gmail as push E mail.
The phones have been customized for India as well with addons like CricInfo for cricket fans and Orkut for those into social networking in India. INQ is present in countries like the UK and Europe to Hong Kong, Singapore and Australia.
The pricing for the phones is aggressive as well with INQ CHAT 3G and INQ MINI 3Gavailable in 55cities via Aircel retail- outlets at Rs.7599 and Rs.5399 respectively.
Aircel’s Device Strategy To Mobile Penetration
With Peek and INQ Aircel has cornered two unique devices that will attract audiences in India. It also points towards Aircel’s strategy of garnering the mobile internet and mobile social networking audience by tying up with devices that enable the same. It will be interesting to see how device players and telecom operators react to this strategy by Aircel. Aircel currently has a base of 35 million in the country across 18 Telecom Circles and is growing rapidly.
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