It might be the first case of offline advertising for a google product/brand and it comes through via its unique partnership with IPL to live stream matches on Youtube.
Check the picture below which was taken at Dadar station in Mumbai:
Besides for the above we are told that an entire train is painted with the youtube live streaming ad. This seems to be massive offline marketing for IPL but the beneficiary is definitely youtube.
These are great signs for digital media and the views on youtube should rise phenomenally during the IPL matches. What’s your take on this?
Just for Info – Almost 16 months back Google had used the traditional media heavily to advertise its Mobile search services.
For many of the daily commuters in these stations, YouTube will surely be something new for them which in turn means new visitors and more traffic for Youtube!
Its real amazing to see Google doing offline marketing. IPl is great, which bring the online marketing leader to do offline… really cool
still its not for many of us.. due to slow net speed…. better to watcch it on sony max…
Well ipl will be a hit again… and that is a reason because of which even i have organized a contest on my blog so that even we can play ipl online by jjust prediction few match details.. Ipl is a charm in India
Its not only google…Yahoo too has painted the entire length of trains with the personalized homepage promos. I am not sure it worked but definitely caught eyeballs.