Dream11.com announced a content partnership with various websites and online portals Cricketnirvana.com, Zeecric.com, Oneindia.com and Amarujala.com. Dream11.com is the flagship brand of Dream11 Media and provides Fantasy Cricket Gaming. This unique content partnership gives Fantasy Cricket fans everywhere access to the latest and most comprehensive statistics, community features, cricket games, high-score leader-boards and other interactive Fantasy Cricket features. And with the IPL coming up, the partnership will actually help targeted growth for Dream11.com. Not only this, it will also provide advertisers with a rich platform to reach out to millions of consumers who enjoy the game and generate exposure to a new, large and growing audience of users.
Fantasy cricket has largely been an under developed segment in India given the huge following that cricket has. Dream11 has been making an attempt to make fantasy cricket mainstream via such partnerships. Dream11.com will be providing a range of cricket-based gaming content such as Fantasy Cricket, celebrity based games, statistics, high-score leader-boards, community features, news, match schedules and exciting prizes to these cricket specific portals and channels. And for users, they will compete for prizes, which include international holidays, bikes, LCD TVs, iPods and digital cameras.
Original Image from Cricinfo
