We attended the SMM bootcamp organised by Digital Vidya at Gurgaon and learnt the following:
The typical approach followed by the organizations in Social Media Marketing,which is
1.Identify Social Media Channels
2.Create Content
3.Upload Content
4.Try to Measure Effectiveness and
5. Hope for the Magical Results
Yes because every social media campaign gets some visibility so sure the campaign get’s some views on the social media channels and some traffic on to the website, but what one has to question is that if the business objective has been met? doubtful.
Every SMM campaign should check if:
1. the views & the traffic significant?
2. the views & traffic relevant?
3. Does the message address the audience concerns?
SMM = Medium + Message. The difference lies in the fact that traditional online marketing is you bringing customers to your site and SMM is going where your customers are.
Critical Step For A Social Media Framework
* Channel Identification is critical
* SMM is all about permission, it is about pull
* SMM is about engagement & conversations , your participation is must
* Consumer/User is real the king in SMM
Experimentation is not at all bad in Social Media Marketing and that it’s the only way to win the SMM game. Social Media Marketing is an ongoing process and that one has to always revisit one’s business objectives, the design of SMM starts with the business objectives leading to the target audience and then choosing the right channels to reach the targeted audience while positioning correctly and approaching with a right content.
In conclusion a great amount visibility/branding or the leads/sales can be achieved by getting all the ingredients right the content creation, content population and promotion.
Disclosure: WATBlog has a sister concern in WATConsult which is full service Social Media Agency working with several large brands.
Half baked article, could have been better…
Rohit – The article is more of a take away from what we witnessed at the social media bootcamp.
You definitely have to be willing to work hard and try multiple and diverse tactics when implementing a social media strategy. It’s all so new right now and there are so many avenues (blogs, videos, many different social sites, etc.) available. One of the challenges is to find the right mix for your organization. However, the real key is determining what metrics (ROI, Tl. user community, degree of interaction, site traffic, etc.) to use to determine whether or not the right mix has been found.
Well, I differ from the author’s point of view that “SMM is about permission”. Permission is sought by traditional media like Newspaper, TV etc where audience may not intend to read/view the message and hence you seek permission.
However, SMM is consequence of Web2.0, build around the architecture of participation, and in participation one does not seek permission but the consumer comes knocking the door to participate and learn.
Comments are welcome.