After receiving funding from Intel, Indiamart has announced to spend 50% (25 crores) of its revenue on digital marketing and they have appointed Quasar Media as its digital marketing partner in Sep 09. Now, Indiamart has launched a nationwide advertising campaign.
Campaign Highlights
- Medium – Radio, Internet and print media
- Duration - Campaign will last for 2 months
- Target Audience - It has been created to attract SMEs and MSMEs
Campaign Partners
- Radio – 12 stations of Radio Mirchi including Delhi, Mumbai, Kolkata, Pune, Hyderabad, Bangalore, Ahmedabad, Surat, Vadodara, Jaipur, Jalandhar and Indore. The radio jingle has been uploaded on social networking site Facebook: http://www.facebook.com/video/video.php?v=1336184854816&ref=mf
- Print Media - Times of India, Economic Times, Navbharat Times, Maharashtra Times and Vijay Karnataka
- Internet – Google, Yahoo, Rediff, Moneycontrol, Timesofindia.com, Economictimes.com, Indianexpress.com etc. and more than 1000 other top websites through various ad networks will run the campaign.
It’s a first ever campaign created by an Online Company. World is changing faster and in today’s time no company afford to miss the presence on Internet. IndiaMART campaign is bridging the gap between Internet and SMEs & MSMEs.
IndiaMART had strategic partnership with Times Group, so promoting on Times Wagon – Radio Mirchi, TimesofIndia.com, EconomicsTimes.com, Navbharat Times etc…They are trying to leave no room for Alibaba to spread its wings in India.
Many Internet companies are appearing on Tv and Radio these days:
Infomedia, after launching a disputed portal Askme.in, Infomedia Yellow pages again came up in news for its tv commercial
http://www.youtube.com/watch?v=6vNNsieSfCk
Ibibo is also on Radio
Ebay is on TV & Radio
http://www.youtube.com/watch?v=l3A_iKJE-48
http://www.youtube.com/watch?v=y3EDnPqpvSA
Naukri.com has also launched his new advertising campaign
http://www.youtube.com/watch?v=p-rn87W1DLk
Both B2B and B2C companies are now leveraging Radio & TV and introducing new campaigns on both mediums. Back to the boom is it?
As someone who teaches people how to write effective radio advertising and also has seen firsthand India’s remarkable radio growth, I’ll look forward to following this campaign’s progress.
Radio has proven to be the most effective form of mass media to drive targeted traffic to a website.
In hindsight, the reason is obvious: While few people watch television while working at their computers and few people read the newspaper in front of their computers, many millions of people listen to radio while at the computer.
Any business website owner who has mastered radio advertising will tell you that as soon as the first commercial airs, their Web traffic leaps.
(Naturally, I’m referring to well crafted campaigns. The typical “we don’t know anything about radio advertising so let’s try to be funny and/or to say as many different things as possible” campaign will, of course, fail.)
Best,
Dan O’Day